Introducing Chatter Boxes!
This was one of three branding concepts I created for an illustration project for the mental health company, MYNDUP. This was a self started project that I suggested to the wider team as at the time our brand wasn't particularly engaging or suited to a mental health comapany. By creating a cohesive visual identity our brand would become more memorable to potential clients and stand out against MYNDUP's competitor!
The Chatter Boxes characters are in the shape of speech bubbles, this relates to how mental health revolves around human interaction and speaking to MYNDUP's practitioners. There are multiple characters that make up that Chatter Box world that work together, which links to how the MYNDUP team work together.
Website design:
Whilst creating this concept I also mocked up how the illustration style would be used on our website and how it would interact with other elements.
Character guidelines:
I also created guidelines that details how you should recreate the characters.
Icons and pictograms:
In addition, I designed pictograms and icons in the same style as the characters. By doing this you create a cohesive illustration style that is recognisable across multiple platforms.
Social media mockup:
Billboard mockups:
I also, created billboard mockups to showcase the design and how we can use the new visual identity to advertise MYNDUP's brand.
